SEO Copywriting tips that will Help You Write Better
It's amazing how most people aren't familiar with the term SEO copywriting; even though it's one of the most widely used marketing tools today. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This is an art of writing highly convincing and creative copy for a site that's designed for many different purposes. The first step in SEO copywriting is using the most appropriate keywords in order to rank better in search engines in your niche. There are many sources these keywords can come from, from content related to the website's name to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. Only by getting better at this will you be able to rank even higher by Google and the other search engines.
The first rule of SEO copywriting is creating high quality content that readers can connect with. Content will always dominate the other areas of a website, and that's why content has always been king. The major search engines, such as Google, value useful content that is well written and properly structured. What you want is for your readers to find high value in your content so that they link to it and also tell others by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results. The most important factor to keep in mind when writing content is that you need to use varieties of words while also keeping them relevant to the title. Your content must not use repetitive keywords, then, or the search engines you can try this out won't see your articles as very informative. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic. To determine how valuable a piece of content is, Google uses a technology called LSI or Latent Semantic Indexing. That's why it's always important to use keyword synonyms along with the keywords you're aiming for. The text on your homepage should be sufficient enough to get you the top rankings with all the major search engines. Not only the homepage but all the important sections of your site should be descriptive with a good amount of text. To find the keyword relevance, search engines generally want to see at least 400-500 words of relevant text on a webpage. In the beginning of the page, have text containing all the main keywords, since some of the search engines won't really go too far on your page. That's why it's so important to give them your keywords in the initial text.
And last but not least, it's best to use 4-5 keywords max in your file names. It's well known in the SEO community that having keywords in your file name will help with your SEO efforts. Plus, it's a great idea to use these keywords in the directory where the file is saved.
So, as you can see, SEO copywriting has many benefits but it must be done correctly or else you risk getting banned from all the major search engines.